Leider op het gebied van sensortechnologie TOMRA Versterkt zijn aanwezigheid in China.

TOMRA, a global leader in sensor-based sorting technology, is committed to its long-term development in China and has further strengthened its set-up in this fast-growing market.

Since establishing the first subsidiary in China in 2010, TOMRA has been actively increasing its investment and business activities in this dynamic market.

Op dit moment TOMRA has three businesses operating in China: Sorteren en sorteren van voedsel, sorteren en sorteren van drankencontainers.

TOMRA’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centers.

After expanding TOMRA’s fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, TOMRA further reinforced its engineering team in China and expanded its technology center in Xiamen.

Duurzame ontwikkeling een nationale focus in China

China's opmerkelijk snelle ontwikkeling in de afgelopen 30 jaar heeft indruk op de wereld gemaakt. Deze snelle vooruitgang heeft echter ook een aantal uitdagingen met zich meegebracht voor het welzijn van de bevolking op de lange termijn, zoals overmatige exploitatie van natuurlijke hulpbronnen, milieuvervuiling en uitdagingen op het gebied van voedselveiligheid.

With the “Made in China 2025” strategy, blueprinted by the nation’s top decision makers, there has been a national consensus that China should make a transition to sustainable development. In the coming years, priority will be given to innovation, manufacturing quality, environmental protection and structural change in the economy. TOMRA’s vision of building a circular economy and a sustainable future with the aid of cutting-edge technology resonates with China’s top-level strategy.

As a driving force in technology innovation in the recycling and food processing industries, TOMRA is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market.

To prepare for the new opportunities created by China’s transformation, TOMRA has been strengthening its organizational base in this vibrant country.
 

Jacob Rognhaug, General Manager at TOMRA China

Voorzien TOMRA’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at TOMRA China, zegt:
 

"Tijdens de transformatieve ontwikkeling van China zijn meer innovatieve technologieën nodig om de uitdagingen van efficiënt gebruik van hulpbronnen, milieubescherming en het verstrekken van voedsel van hoge kwaliteit aan te pakken."

"At TOMRA, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today.”

"Daarom hebben we onze financiële investering in China verhoogd en hebben we ook veel tijd geïnvesteerd in het verkrijgen van een beter begrip van de lokale markt."

"Ik ben ervan overtuigd dat onze technologie aanzienlijk kan bijdragen aan China's doel van duurzame ontwikkeling."

Toegewijd om te groeien met China

TOMRA developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production.

In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations.

In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm

Daarnaast, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.

Jacob Rognaug:

“Since we first established a branch in Xiamen in 2010, TOMRA has made great progress in China.”

“I see a bright future in which TOMRA grows together with China. The TOMRA brand is increasingly recognized in the local market, and TOMRA’s technical advantages in achieving the goal of sustainable development are welcomed as a valuable contribution.”

"De TOMRA China team is willing to work with the local community in developing solutions that meet the needs of the local market and assist China’s economic transformation.”

"Met een geest van innovatie en een sterke toewijding aan China kijken we uit naar een toekomst die win-win is."